Corporation is in the business of high-tech automotive accessories. We are committed to delivering products that support the needs of todays and future fast paced lifestyle with comfort and convenience. Corporation emerged with production in the automotive accessory market with simpler items now to more innovative products for laptops, cellular phones, travel and mobile accessory segments. We design and focus our products to support the lifestyle of “people-on-the-go”. Quality and customer satisfaction are always our top priorities. IN Velour 12v Heated Seat Cushion with Lumbar Support is a great companion for cold winter days! Super soft velour and polyester feel luxurious and provide ultimate comfort and warmth. Easy to use – simply plug into your vehicle’s 12v outlet. A hi/lo/off switch so you can control the heat setting. Maximum heating temperature is 114 degrees F. Also features lumbar support for the lower back. Powered by 12v DC. DC cord is 4.3 ft. Straps in the back of the cushion hold the cushion in place and secure it to your seat. Light and portable so it is convenient to take from one car to another. Enjoy soothing heat in the comfort of your vehicle. An optional AC adapter is available for home and office use ( item 9903 AC adapter).